Three friends, experiments in video chat evenings, and the desire to make sense of everything that was happening, to make a change to the future: this is how Tattico was born, the amaro that adapts to every drink.
Think you know what a bitter is? Get ready to reconsider everything. It has arrived Tactical Amaro, a product that will radically change your approach. "L'bitter that increases the probability of being the right person at the right time” reads the claim on'label. A personality manifesto that represents the synthesis of the work of its three creators: Remo Giannattasio, who after 18 years in the hospitality sector (bars and restaurants) has held the role of F&B manager for 5 years and is responsible for distribution; Michele Ferruccio, bartender and manager of important companies in the food and beverage sector of the Roman scene, always in love with the search for new flavors and innovations to make the event special'customer experience, but with the mission of enhancing the food and wine tradition linked to one's territory and one's experiences; And Letizia Lazzaro, scholar, graduated in Chemistry and Physics, for over ten years engaged in research in the field of drug discovery (innovative drugs and techniques). Three friends, united by the desire for innovation, who after a series of tests managed to create a liqueur with a fresh taste and the right balance, which makes it a unique product, the limit of which is only the imagination of the bartender, or the customer.
“I would come home from work and find Michele preparing pre-batches of negroni or organizing daiquiri evenings with friends on video calls. From there we started thinking about creating something ourselves. After various recipes we found the right balance, the one we liked. We sent it to some bartender friends. The feedback was very positive and so began a whole process made up of studies, numbers, recipes and tastings” says Letizia Lazzaro. An attempt to get involved after the difficult months of the pandemic which hit the healthcare sector hard'hospitality, but also a way of creating something beautiful together and starting a new adventure funny, through research and experimentation that led to the birth of a unique product.
L'Amaro is a deeply rooted tradition in the Bel Paese, a ritual synonymous with conviviality, mainly linked to the end of the meal. To date, trends have confirmed its place as a protagonist in cocktails starting from fresh, thirst-quenching and low-alcohol long drinks, reinterpretations of classic Italian aperitifs up to tailor-made cocktails to ensure the customer enjoys the best experience. Product a Crespano del Grappa, in a reality that fully meets the standards related to production, all'craftsmanship, the selection of raw materials and, above all, theeco-sustainability, with great attention to compliance with rigorous parameters that contribute to protecting the environment. Amaro Tattico also responds to the new habits of mixed drink lovers. Launched in October 2022, it is a tactical mix between digestive power and pleasure in'aperitif that squeezes the'keep an eye on the customer.
“We started from a mixable bitter but which finds its ideal form depending on who drinks it and how they appreciate it in the glass. It is a bitter, precisely, tactical, which accompanies you from'aperitif after dinner and takes the most appropriate form according to your drinking style and the type of evening” confides Michele. Ten botanicals are used, among which stand out notes of sweet and bitter orange, cinchona, gentian, artemisia, chamomile and ginger.
Amaro Tattico is an artisanal 100% amaro, exclusively natural, without artificial flavours, preservatives and colourings. All raw materials, including packaging, come from the national and European market, thus guaranteeing quality standards and traceability certification of the supply chain.
The design of the glass bottle was designed to enhance the'brand image and maintain a wow effect that will leave the end consumer breathless.
THE CHARACTERISTICS OF TACTICAL AMARO
A balanced mix of herbs and spices that are carefully selected and processed through l'use of modern technologies. Its secret lies in the workmanship ad hoc of every single spice, and the base of medicinal herbs, cereal alcohol, water and low sugar content in which sucrose is partly replaced by dextrose, without l'use of industrial flavourings, and neither synthetic nor natural colourings. “We decided not to treat all the elements together, as usually happens with bitters, while here a different process is carried out for each spice. For some an infusion process is followed, for others a distillation process, for some instead both are used. The coppery red color of Amaro Tattico is given by the processing of the plum and the purple potato peel, which are treated in a double extraction process to evaporation and drying; this allows you to obtain an intense and clean color from naturally treated ingredients which does not alter the final taste of the product” explains Letizia.
The aromas that envelop the nose are structured between citrus notes and medicinal herbs with a spicy and floral freshness. On the palate it follows the set of spices presented in the table'smell, resulting pleasantly bitter and round. The final, clean, recall a'another drink.
TACTICAL EXPERIENCE
Amaro Tattico knows how to stay where you want to drink it and it is always the right time to enjoy it. It can be appreciated at any time of the day. With a versatile taste, it adapts well to different preparations: neat it is excellent as a digestive after meals, for a palate that is not a fan of very aggressive flavors and is looking for a gentle, deep and intriguing end to a meal. Its drink is delicate with shades of orange intersected with bitter notes, the second sip is refreshing, with an intense floral bouquet, and the finish is deep and spicy. But it also proves to be a valid ingredient as a base for numerous cocktails. When mixed, it releases its best in Negroni, Boulevardier and Martinez style aperitif drinks, or in refreshing low-alcohol highballs.
TACTICAL SUPER MATCH IN MIXING
The bartenders call it Tactical and Toned, friends T&T or Spritz Tattico. A sweet, slightly bitter cocktail that leaves a pleasant sensation of freshness in the mouth.
Making it is simple:
– 1/3 Tactical Amaro
– 2/3 Tonic Water
- Lemon peel
TASTING NOTES
VIEW: Naturally red color with purple shades and golden reflections.
PERFUME: Harmony of citrus fruits and medicinal herbs with a spicy and floral freshness.
PALATE: Round but with a well-defined path of flavors that are renewed with the notes found in the olfactory tasting.
VOLUME: 25%
FORMAT: 70 cl
AVERAGE PUBLIC PRICE: €18 + VAT
WHERE TO FIND AMARO TATTICO IN ITALY?
To date, there are already many commercial establishments - cocktail bars, wine bars and various excellent restaurants throughout the country - where you can taste Amaro Tattico. And the product is also available online at Alcoholic Shop.
It is possible to buy tactical amaro in the best wine shops and from your trusted wholesaler in Lazio, Tuscany, Basilicata and Emilia Romagna and soon throughout Italy, as well as tasting them in the best cocktail bars and tactical restaurants in our country.
Amaro Tattico, the liqueur that changes the strategies of good drinking.
