Brown Forman Corporation (NYSE:BFA, BFB), one of the largest American spirits companies, today announces the distribution plan for its brands in Italy, starting from 1 May 2025.
“We believe that establishing our own distribution will allow us to grow our brands across all channels in Italy", he has declared Agnieszka Przybylek, General Manager Brown-Forman Italy.
“Italy is an important market to drive the growth of the Jack Daniel's portfolio globally, together with the group's latest acquisitions: Gin Mare and Diplomático Rum. We believe that the creation of our distribution business on the Italian territory will allow greater attention to the consumer, giving priority to our brands, supported by an experienced and talented team", he said Yiannis Pafilis, EVP, President Europe, Brown-Forman.
According to IWSR, Italy is among the top five spirits markets in the European Union (excluding UK) and market leader for Gin Mare globally. In Italy, Brown-Forman is the leading company in the premium+ spirits sector, with Jack Daniel's whiskey number one on the market and Gin Mare in second place in the super premium+ gin category, the fastest growing category in the last five years (IWSR 2022 ).
Brown-Forman sells its brands directly in several European markets, including Belgium, the Czech Republic, France, Germany, Luxembourg, Poland, Slovakia, Spain, Turkey and the United Kingdom.
For over 150 years, Brown Forman Corporation makes the experiences of entire generations unique by responsibly building important premium brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Jack Daniel's Tennessee Apple, Gentleman Jack, Jack Daniel's Single Barrel, Woodford Reserve, The GlenDronach , Benriach, Glenglassaugh, Herradura, el Jimador, Chambord, Fords Gin, Gin Mare and Diplomático Rum. Brown-Forman brands are supported by approximately 5,600 employees globally and sold in more than 170 countries worldwide.
At the end of 2023 Brown-Forman Italia has been recognized as a Great Place to Work®, a certification that underlines the constant commitment made in building a stimulating working environment for its employees.
For more information about the company, visit brown-forman.com.
