After last year's Limited Edition collection, Keglevich returns to collaborate with the Milanese street artist collective Nerticanoodles for the creation of 6 new labels for the Keglevich Dry bottle to be released in December, on the occasion of Christmas and New Year 2021.
The project involves the placing on the market of 100,000 bottles with 6 new labels capable of making each piece one of a kind.
The initiative is part of the broader project #SkipOrdinaryBeauty linked to urban redevelopment of the Crescenzago area which saw the creation of 6 murals painted with the faces of different women, in terms of history and ethnicity, all'teaches color and feminine charm, an initiative with which the brand wanted to celebrate universal female beauty, without stereotypes or aesthetic canons.
#SkipOrdinaryBeauty continues its journey bringing non-ordinary beauty, l'art and urban redevelopment on the new Limited Editions of Keglevich Dry. The 6 works will dress the labels of the iconic bottles becoming small works themselves d'art, all to collect.
“#SkipOrdinaryBeauty is an urban-scale project that aims to improve city scenes and at the same time act as a driving force for social cohesion – says Walter Contipelli of Orticanoodles – commemorating these values with a series of dedicated bottles allows us to bring them into our homes and experience them even in a private dimension”.
