The brand, acquired in 2023 by the Coca-Cola HBC Group, is characterized by excellent quality and strong attention to drink costs.
Coca-Cola HBC Italia, the leading manufacturer and distributor of branded products Coca-Cola in Italy, starting from February 2024 it will handle the distribution in Italy of Vodka Finland, the leading brand in the Vodka market in Central and Eastern Europe.
Finland Vodka was founded in 1970 and has always been characterized by its quality, which lies in its impeccable simplicity and which depends on a few simple elements: the place, the water and the barley. In fact, this product was born in an uncontaminated territory, Finland, a country covered for 75% by forests in which there is particularly pure water and barley that matures for 72 days under the "midnight sun", with an important content of high quality starch. Finland Vodka also has the most efficient distillation systems, with a 7-column still and the most advanced ISO 14001 certified production system.
Its characteristics create the perfect recipe for mixologists looking for an ingredient that can enhance their ideas, also taking into account the strong demands in terms of drink costs. In fact, Finland Vodka adapts to every palate and every occasion, making it a product suitable for any drink, whether it is a signature or a great classic.
“We are honored and proud to add this excellent product to our Spirits portfolio with its 50 years of prestigious history, appreciated and chosen by connoisseurs among the many brands available. ” declares Maria Antonella Desiderio, Spirits BU Director of Coca-Cola HBC Italia. “It is a brand owned by Coca – Cola HBC, for which we have an ambitious development plan for 2024 and the following years.”
This new product helps strengthen the company's position in the premium spirits industry, continuing its journey to become the leading 24/7 partner in the beverage industry. In fact, Finland vodka joins the over 70 references that make up the spirits portfolio of Coca-Cola HBC Italia, the result of collaboration with some of the most important national and international brands in the sector, in all categories: vodka, rum, tequila, mezcal , whisky, gin, aperitifs, vermouth, bitters and sweet liqueurs.
