Stoli® Group, a partnership is born between elitTM Vodka and ROKiT Venturi Racing

Pubblicato il 11 April 2022
Autore: Redazione MT Magazine

Stoli® Group, a world leading company in the wine and premium spirits sector, has announced a partnership between elitTM Vodka And ROKiT Venturi Racing. Inaugurated in Mexico for the February 12 stage, the partnership positions elitTM Vodka as the main partner of ROKiT Venturi Racing Team, which competes in the FIA Formula E World Championship.

“Sustainability is in our DNA and our goal is to have the largest sustainable portfolio of premium spirits and wines by 2025″, commented Damian McKinney, Global CEO of Stoli Group. “So we looked for partners who share our values in innovative ways and on multiple fronts. And we are thrilled to announce that we have found it in the ROKiT Venturi team, a leader in electric motorsport under the guidance of Susie Wolff, a great example of female leadership and in full support of the LGBTQ rights“.

Starting fromE-Prix of Mexico City in 2022, elitTM Vodka will take a central position in ROKiT Venturi Racing's visual identity, with branding appearing on the front and rear wings, bargeboards and nose cone of the team's livery cars. The branding will also appear on the drivers' suits Edoardo Mortara And Lucas di Grassi, on the team clothing and in the ROKiT Venturi Racing garage..

“We are pleased to welcome Stoli Group and elitTM Vodka to our partner family”, commented Susie Wolff, CEO of ROKiT Venturi Racing. “We both share a bold vision of the future and together we will continue to support sustainability, diversity and inclusion in the years ahead”.

In Rome, Stoli Group also brings its support for peace in Europe and the solidarity with the Ukrainian people. Among other initiatives, a Ukrainian dove of peace will be added to the elitTMVodka logo on the RVR racing car. Furthermore, Stoli Group is collaborating with the chef José Andrés And World Central Kitchen. WCK is a non-profit organization that has unhesitatingly headed to the front lines to provide fresh, nutritious meals to refugees fleeing Ukraine and those remaining in their cities. They served 450 thousand hot meals with demand soon to reach 100 thousand meals a day in several locations in Ukraine, Poland, Hungary, Moldova and Romania. In April Stoli will release a limited edition Ukrainian bottle with 100% of the profit which will further support WCK.

Importantly, Stoli Vodka's production facilities are located in Latvia, where blending, filtration, bottling, packaging and distribution are handled. From now on Stoli will talk exclusively with Slovakian partners for the procurement of the non-Russian 100%.

MT Magazine editorial team

MT Magazine è una finestra sempre aggiornata sul mondo della miscelazione italiana e internazionale. Nata nel 2017, da un’idea di Laura Carello, il progetto ambiva a creare una guida circoscritta ai cocktail bar di Torino e Milano, in pochi anni poi si è ingrandita al punto tale da diventare un vero e proprio magazine di riferimento per il settore della mixology e gli appassionati di cocktail.