The first edition of Vermouth Salon is about to begin. At the National Museum of the Italian Risorgimento in Piazza Carlo Alberto, in Turin, Saturday 24 and Sunday 25 February the first event entirely dedicated to flavored wine born in the Piedmontese capital back in 1786 will be staged, in what is now Piazza Castello. 24 of the best vermouth producers in the world will participate in the event.
If some must be recognized as having a great productive and communicative role in Italy and abroad, others must be mentioned for their role as local ambassadors, for their ability to communicate, with research, dedication and mastery, the essence of a territory, in which all the raw materials necessary to create a are concentrated excellent vermouth. Over the two days, the producers will be protagonists with their own traditional variations of Savoy wine - red, rosé, dry, extra dry and white - and with personal interpretations on the theme, with the use of non-canonical botanicals according to Piedmontese tradition.
At the Museum, orEvery day, four talks will delve into vermouth from an ever-changing theme. Those who will be interviewed will be bartenders, chefs, brand ambassadors, master blenders, master herbalists and illustrators. They have the task of describing still unexplored aspects of this fascinating world, which still has so much to say in Italy and abroad. At the end of each talk, those present will be served a tasting of vermouth from a producer present at the Show.
The first Vermouth Show is ready to begin. With a special preview represented from the Fuori Salone (19-25 February), a schedule of thematic events, spread across the best restaurants and cocktail bars in Turin and its surroundings and in symbolic places of the city, such as the Lavazza Museum and the Carpano Museum.
The program of the Vermouth Show
Saturday 24 February
3pm
- Moderator: Luca Iaccarino, journalist
- Speaker: Fulvio Piccinino, vermouth expert
“I like the history of vermouth. My bread is its production” declares Fulvio Piccinino, a master in terms of product knowledge. A dialogue around the protagonist of the Show, starting from the geographical indication protected in aromatized wines.
Thanks to the presence in the room of the publisher of Fulvio Piccinino's book "The Vermouth of Turin. History and production of the most famous aromatized wine”, after the talk it will be possible to buy the book. There will be a time for signing copies.
At the end of the meeting, a tasting of vermouth among those present at the Show is scheduled.
4pm
• Moderator: Erika Mantovan, journalist
• Speaker: Michele Filippo Fontefrancesco, Researcher of Cultural Anthropology (University of Gastronomic Sciences of Pollenzo)
At the roots of the Vermouth Culture.
At the end of the meeting, a tasting of vermouth among those present at the Show is scheduled.
5pm
• Moderator: Carlo Carnevale, journalist
• Speaker: Matteo Bonoli, master Herbalist (Montenegro Group)
• Speaker: Beppe Musso, master Blender (Martini & Rossi)
• Speaker: Fulvio Piccinino, vermouth expert
Many topics will be addressed. Starting from the roles and their meaning: Master Herbalist & Master Blender. Passing through the sensorial analysis of the botanicals that make up vermouth. Until we get to the human side of big brands.
At the end of the meeting, a tasting of vermouth among those present at the Show is scheduled.
6pm
• Moderator: Sarah Scaparone, journalist
• Speaker: Christian Mandura, chef of the Unforgettable * Michelin Star Restaurant
Salone del Vermouth P.za Carlo Alberto 8, 10123 Turin salondelvermouth.com
• Speaker: Elena Urbani, brand ambassador (Left-handed)
Meeting with an interpreter of mixed drinks, who will explain how vermouth is worked into a drink, with the presence of a chef, who will address the topic of pairing drinks in the kitchen.
At the end of the meeting, a tasting of vermouth among those present at the Show is scheduled.
Sunday 25 February
4pm
• Moderator: Piera Genta, journalist
• Speaker: Gianluca Biscalchin, illustrator and journalist
Meeting with the presence of an illustrator, to discuss the old posters of Vermouth and the new communication languages that are currently fashionable and trendy in the world of F&B.
At the end of the meeting, a tasting of vermouth among those present at the Show is scheduled.
5pm
• Moderator: Federico Bellanca, journalist
• Speaker: Walter Gosso, Bordiga commercial director
• Speaker: Franco Cavallero, owner Franco Cavallero Spiriti
The work of yesterday's companies, the large and small ones of today, how their approach to production, the market and consumers has evolved.
At the end of the meeting, a tasting of vermouth among those present at the Show is scheduled.
6pm
• Moderator: Danilo Poggio, journalist
• Speaker: Gabriele Eusebi, chef of the San Tommaso 10 restaurant
• Speaker: Federico Volpe, brand ambassador (Martini)
Meeting with an interpreter of mixed drinks, who will explain how vermouth is worked into a drink, with the presence of a chef, who will address the topic of pairing drinks in the kitchen.
At the end of the meeting, a tasting of vermouth among those present at the Show is scheduled.
