For the launch of its new range of products, with an effervescent and refreshing flavour, Kinley encourages consumers to treat themselves to a well-deserved moment of relaxation after a long day.
Milan, 17 May 2023 – Kinley today announces the relaunch of its sophisticated range of mixers with the new campaign “You Owe It to Yourself”, which encourages consumers to treat themselves to a well-deserved moment of relaxation after a long day at work. Expertly reformulated to give an innovative flavor to moments of leisure, the new products Kinley in fact, they offer flavors with an effervescent and refreshing touch, to be drunk alone or mixed, which will give the right twist to your breaks.
Kinley offers the adult public a wide range of refreshing drinks, ideal for creating classic Highballs or the newer Signature Drinks, formulated in collaboration with industry experts. The new range, perfect for the aperitif moment, is specially formulated to encourage consumers to dedicate time to themselves.
A hymn to moments of relaxation with Kinley
Countryside Kinley “You Owe It to Yourself” it is a hymn to moments of relaxation and a break from everyday routine. In the context of a hectic life, between meetings, commitments and responsibilities, Kinley in fact, it wants to encourage consumers to dedicate time to themselves, giving priority to things that make them feel good. “You Owe It to Yourself” it is a state of mind, a sincere invitation and a challenge to put yourself first and prioritize your well-being, physical and mental, in the company of products Kinley.
The new range Kinley was specifically designed to transform moments of leisure and relaxation into experiences with an overwhelming flavour, starting from the classic aperitif moment. The result is a fresh and engaging drink to be enjoyed alone or in the company of friends. Designed for an adult audience, the new range Kinley offers a pleasant taste experience, without giving up unexpected, fresh and full-bodied notes.
Kinley aromas
Floral and fruity notes, aromatic herbs, flowers and spices make up the renewed range Kinley, which comprises Tonic Water with notes of lemon, lime and lemongrass, Ginger Ale with a touch of Rosemary, Ginger Beer with a touch of orange blossom and Bitter Lemon with a touch of lavender. The traditional formulas contain 100% natural flavours, while the real novelty is the arrival of a new product with zero sugars, Signature Tonic Water with notes of Yuzu and Mandarin.
Kinley's design
The new range Kinley arrives in Italy with a classic, yet innovative design, characterized by a watercolor motif that distinguishes the essence and uniqueness of each taste. An original and unique graphic proposal, which accompanies the consumer to discover the new tastes and flavors present within the products. The new logo with the double "K" has also been revised to give it an even more iconic look, while the zero sugar product comes with a black band on the label, which allows consumers to identify it even more easily than the other variants.
Beppe Mancini, Kinley brand ambassador
But it doesn't end there: to offer consumers true relaxation experiences, alone or in the company of friends, Kinley decided to collaborate with the mixology expert Beppe Mancini which, as brand ambassadors, will bring the secrets of mixing around Italy, with tips and recipes to learn how to prepare your own cocktails at home.
Beppe Mancini's work joins that of other important mixology experts, who collaborated with Kinley in the creation of a Signature Serves menu, which also includes non-alcoholic recipes, perfect for surprising and being amazed during moments of conviviality. Chosen for their prestigious awards, the experts perfectly embody Kinley's “You Owe It to Yourself” philosophy:
- Patrick Pistolesi from Drink Kong, Rome
- Susan Choi by Mr Susan, Berlin
- Alessandro Rancan from Rosalia's Menagerie, Amsterdam
- Noa Van Ongevalle from The Pharmacy Bar, Antwerp
- Balazs Molnar from the Pink Pony Club, Budapest
The new Kinley line will be available on the market starting from April and will be sold in the main supermarkets and bars in Italy. It will be distributed on the Horeca channels in the 200ml glass format for all variants, in the large-scale retail trade in the 1L PET format for Tonic Water and Bitter Lemon, and in the 150ml minican format for Tonic Water.
#YouOweItToYourself
