From the union of the two iconic brands, the solution “ready to drink” designed to offer consumers the opportunity to enjoy one of the most popular bar cocktails in a can.
Coca Cola And Jack Daniel's announce the launch on the Italian market of the “ready to drink” version of Jack Daniel's & Coca Cola. Born from the perfect mix of two icons such as Jack Daniel's Tennessee Whiskey and Coca-Cola, the drink draws inspiration from the famous bar cocktail, known and appreciated throughout the world.
A novelty that arrives in Italy after its market entry in Mexico and Latin America, USA, Asia, Africa and other European countries. Thanks to the global collaboration between the two brands, consumers will have the opportunity to enjoy one of the most popular bar cocktails in the can version, present in some hypermarkets, supermarkets and minimarkets, bars, take-aways, kiosks and refreshment points of service stations such as Autogrill.
“The launch of Jack Daniel's & Coca-Cola in Italy further enriches our Spirits portfolio, confirming the success of Coca-Cola HBC Italia's 24/7 strategy: offering our customers the right products for all moments of the day, from breakfast to after dinner” he has declared Maria Antonella Desiderio, Premium Spirits Director of Coca-Cola HBC Italy. “And as all our partners, who have been following us since 2018, know well, our range of Spirits is constantly evolving. This product in particular, already mixed and ready to taste, is aimed at a consumer who loves quality and appreciates the convenience of ready-to-drink. The initial feedback is extremely positive, far exceeding our expectations and confirming the positive trend of the ARTD category. When two iconic brands, such as Jack Daniel's and Coca-Cola, come together, they can only generate incredible results!”
"We are really excited to bring to the Italian market, always attentive to novelties, a product that combines two iconic brands such as Jack Daniel's & Coca-Cola. This product allows all those who already appreciate it as a bar classic to rediscover its taste also in the ready to drink version, and those who still don't know it, to appreciate the beloved Old No.7 in a different guise than usual. A truly unmissable union of taste, for an innovative proposal that is in step with the times." he added Cristina Dotti, Marketing Manager Italy & Alps Brown-Forman.
A union, that between Jack Daniel's and Coca-Cola, which is reflected even in the graphic elements that distinguish the can, where the distinctive features of both brands stand out: the red Coca-Cola logo in its classic Spencerian style, combined with the elegant design and black color of Jack Daniel's Old No. 7. A choice that underlines the essence of this “born ready” drink, to enjoy the mix of its unique ingredients.
To make it easier to distinguish, the can of the variant with Coca-Cola Zero Sugar, available at Autogrill in these first months of launch in Italy, has a band on the top.
The drink is intended for an adult audience and should always be consumed responsibly.
