The brand symbol of the Italian aperitif and the internationally renowned photographer Greg Williams together to immortalize in one shot the emotions that only friends can give us.
The new Martini contest
The leading international vermouth brand Martini and the internationally renowned photographer and director Greg Williams together for the campaign #MARTINIMOMENTS, the digital contest designed to celebrate those special moments shared with your closest friends. The protagonists of these special moments will tell them, and starting today they will be able to share their "perfect shot" on Instagram. Martini has thought of a competition that finds its space in the social network par excellence dedicated to photographic shots: the most beautiful ones, in fact, will decide the 4 winners who, in addition to winning a Leica digital camera, they will have the opportunity to be immortalized by Greg Williams thanks to a professional remote shooting.
The friendship immortalized by Greg Williams
Martini has always celebrated occasions of conviviality, launches the campaign today #MARTINIMOMENTS to celebrate together with the digital community one of the most important values of our everyday life: friendship. For this project the brand has hired an excellent professional, esteemed and known for his particular flair and talent: Greg Williams. Famous for capturing the essence of the moment and creating authentic and sincere portraits, the London photographer began his career as a war reporter and quickly built a solid reputation among the most important glamor magazines and fashion houses, immortalizing some of the most important Hollywood stars, from Brad Pitt to Lady Gaga and Meryl Streep.
The made in Italy aperitif signed by Martini
For this project Williams created a collection of shots together with his wife and model Eliza Cummings and his closest friends, choosing the set that most of all represents the typical moment of conviviality: an Italian aperitif, at sunset, amidst chatter and smiles to toast together and sip one of the trendiest low-alcohol cocktails of the moment: Martini Fiero&Tonic.
To strengthen the concept of sharing, at the basis of the aperitif moment, the London photographer has created a useful tutorial to make the most of your device's camera and capture that atmosphere of joy and conviviality that you breathe when you toast with friends. The video tutorial includes some important suggestions, including framing, lighting, narration and style, typical of Williams' works, consultable online on the brand's Instagram page @Martini and on the photographer's profile @gregwilliamsphotography.
Martini Moments Contest
The contest #MartiniMoments will end on October 23rd, the day on which Martini and Williams will select the four best contents to give, to those who have distinguished themselves for originality and skill, a Leica professional camera and a photo shoot carried out remotely by the same photographer through a new technology used by many fashion magazines.
“At Martini we support the importance of time spent together with friends. Sharing and conviviality are the foundations of our brand, since it was founded over 150 years ago, by three friends – he comments Victoria Morris, Vice President Martini – We have all given up a lot in the last year, but now we have the chance to meet our dearest loved ones again and enjoy, even for just a few moments, those incomparable moments of sharing with the people we love. We created this collaboration with Greg Williams, to celebrate together with our customers and consumers the great value of friendship, to capture this extraordinary moment and remember it over time".
Greg Williams adds: “The last year has been difficult for everyone and one of the things I missed most was being able to meet my friends. That's why I'm really excited to collaborate on this project with such an iconic brand as MARTINI. I describe myself as a sincere photographer, who captures the moment in a shot and one of the most beautiful opportunities to do so is certainly that moment when friends meet, made of conviviality, serenity and affection".
“We experience a natural sense of relaxation and serenity when we are with friends and if these moments have been absent for a long time, the emotion and excitement of that meeting become so strong that it shines through even in a photographic shot, an image that can be preserved forever – continues Williams – I am thrilled to curate a digital gallery for Martini that celebrates friendship and to be able to share, even virtually, that moment made of conviviality, joy and affection”.
To participate in the contest and win the exclusive opportunity to be photographed together with your friends by an international photography icon like Greg Williams, you must share your shot on Instagram, enter the hashtag #MARTINIMOMENTS and the tag @Martini.
Rules, terms and conditions are available on www.promoterms.com/martinimoments.