2022 is enriched with an appointment dedicated to mixing, an event created by Bartender.it which will liven up the city of Milan for three days.
An event dedicated to the world of bars, mixing and the entire world of cocktail bars is coming. In Milan, in Viale Farmagosta near SUPERSTUDIO MAXY, the “Mixology Experience International Bar & Beverage Trade Show” an event for enthusiasts and professionals.
The organizers of this important initiative are headed by a team of professionals, notable names in the Italian bar industry and beyond. Luca Pirola, founder of Bartender.it; Agostino Perrone, internationally renowned bartender, at the top of the 50worldbestbars for two years with The Connaught Hotel; Dario Comini, father of Italian mixing, has been an absolute point of reference with his for 50 years Nottingham Forest; Dom Costa, a very important personality in Italian mixed drinks and Fulvio Puccinino, founder of Knowing how to drink, bible of the world of liqueurs and spirits.
The event will include and bring together all the "Experiences" that have contributed to shaping the new era of Italian mixing from 2021 to today: Aperitifs&Co Experience, Spirits Experience, Agave Experience, Grappa Experience, Juniper Experience, Sugarcane Experience, Malt&Grain Experience but not only that, as we will also explore the world of coffee interpreted through spirits as well as the world of beer, which transforms from a soft drink into a new protagonist of mixing.
A true 360° experience, where it will be possible to immerse yourself in discovering and learning about products and producers, along a route through more than 10,000 m2, thematic spaces animated by the biggest brands and with many activities. The individual areas will be characterized by thematic bars: Gin Bar, Negroni Bar, Agaveria, Whiskey Bar, Rum & Tiki Bar, Spirits&Grappa Bar, Low&No Alcohol Bar And Coffee Mixology. It's a short step from smooth tasting to a blended product.
Obviously, a space reserved for food could not be missing. Furthermore, for enthusiasts and the most curious, a Main Stage, the Bartender.it School it's a Seminar room for brands, with a packed program of masterclasses, tastings and activities in the company of experts and prominent representatives of the Beverage Industry.
Finally, like all self-respecting major international events, Mixology Experience will liven up the city with a series of events for the general public which will involve more than 60 different cocktail bars, restaurants and pizzerias. Here then, Milan, the city of big names, the beating heart of fashion, design and new business ideas, will confirm itself as the city to drink with its historical charm and its metropolitan and cosmopolitan character.
